Exceptional places deserve outstanding stories.

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Listicles don't win hearts and minds.

Journalist-led content marketing and creative activations for the teams and technologies shaping the built environment

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We're here to banish the tired hype marketing and AI slop. Whether you're a DMO or a CVB, whether you care about MRR, NOI, or ADR, Say Colonnade is the content, research, and experiential agency partner for teams shaping real estate, technology, and destinations.

Across content marketing, community management, and strategic consulting, we represent the flex solution for built environment, tech, and place brands seeking to anchor explosive growth with outstanding storytelling.

See what we do

Niche focus without industry blinders

PropTech

a very tall building with a very cloudy sky in the background

Providers of industry-shaping technologies and tech-enabled services

Real estate

All types of commercial and residential investors and service providers

a tall red building with lots of windows

Places & destinations

From urban neighborhoods to seasonal resort communities

an aerial view of a city with a crosswalk

Logan’s ability to create highly effective marketing and sophistication in terms of real estate understanding was instrumental as my team worked to get in front of as many sellers in our market as possible.

Allan Mendelsberg

Principal, Cushman & Wakefield | PICOR

What we do

Our bread and butter as industry storytellers: journalist-quality storytelling underpinning powerful integrated marketing solutions. Say Colonnade’s content marketing engagements focus on creating original research via data collection and interviews with your experts, evangelists, and prospects. Powered by those insights—available nowhere else—our content marketing deliverables provide the thought leadership horsepower needed to turn heads and develop an inbound funnel.

Content Marketing

AI visibility should be woven into engaging editorial, not thrown together with a kiss and a prayer. While optimizing for GEO and AEO is increasingly mandatory, winging it with a dozen brand-new, otherwise-unnecessary content pages communicates careless, not capable.

GEO & LLM Storytelling

Creating partnerships is at the heart of Say Colonnade's approach to marketing. Each interviewee is a warm lead; every LinkedIn reposter is a potential referral source. We help clients understand what to create to connect with the people who matter most.

Partnership Strategy

Interdisciplinary opportunities require multidisciplinary teams. We help communities ideate, plan, and create right-sized third places that build community and nourish creativity.

Third Places

Interdisciplinary opportunities require multidisciplinary teams. We help communities ideate, plan, and create right-sized third places that build community and nourish creativity.

Third Places

Logan’s knowledge of the commercial real estate industry and understanding of our customers gave him the ability to create marketing and sales content that actually landed with them.

Tyler Kastelberg

Founder, Bullpen

Stories

NAIOP

Midwest momentum: How Columbus is redefining industrial growth

Read story

RICS | MODUS

Learning from the cities where black Americans live longest

Read story

Propmodo

The new broker order

Read story

Meet Say Colonnade

Our co-founders met as student journalist coworkers at the University of Arizona. Since those prehistoric days, our team has grown dramatically in head count and expertise on tap.

Logan Nagel

Co-Founder · she/her

Logan is a content marketer and real estate researcher. Starting her career in CRE at J.P. Morgan and Cushman & Wakefield, she runs growth and editorial at Say Colonnade.

Logan Nagel

Co-Founder · she/her

Logan is a content marketer and real estate researcher. Starting her career in CRE at J.P. Morgan and Cushman & Wakefield, she runs growth and editorial at Say Colonnade.

Nick Meyers

Co-Founder · he/him

Nick, a strategist and data scientist, has previously worn hats in journalism and education. He leads strategy & partnerships for our team.

Nick Meyers

Co-Founder · he/him

Nick, a strategist and data scientist, has previously worn hats in journalism and education. He leads strategy & partnerships for our team.

Larry Gaurano

Marketing · he/him

Larry is a marketing leader who brings a wealth of experience in GTM strategy and large-scale events alongside an MBA. He leads our marketing projects.

Larry Gaurano

Marketing · he/him

Larry is a marketing leader who brings a wealth of experience in GTM strategy and large-scale events alongside an MBA. He leads our marketing projects.

Tyler Faust

Operations · he/him

Tyler brings a background in operations at Orchard and several other VC-backed tech companies. He manages our operations and systems.

Tyler Faust

Operations · he/him

Tyler brings a background in operations at Orchard and several other VC-backed tech companies. He manages our operations and systems.

Kyle Hagerty

Editorial · he/him

Kyle is a journalist and content creator focusing on commercial real estate and PropTech. He leads Say Colonnade's on-the-ground content pipeline.

Kyle Hagerty

Editorial · he/him

Kyle is a journalist and content creator focusing on commercial real estate and PropTech. He leads Say Colonnade's on-the-ground content pipeline.